Glenwood Homes: from a site they couldn't touch to a system that runs the front office
A regional NC home builder was running sales and operations off a stale WordPress site they couldn't edit and leads scattered across two disconnected tools. Rhize rebuilt the whole thing as one owned system — a fast Next.js + Sanity platform with live listings, an AI front-desk, and every lead landing in one CRM — and stays on as the technical brain behind it.
Results pending verification. The figures below are drawn from early reporting and have not yet been independently verified. We're publishing them transparently while we confirm the final numbers — treat them as provisional, not guaranteed outcomes.
The owner & the bottleneck
Where it started.
Glenwood Homes builds across 15+ new-construction communities in the NC Triangle/Triad, but the website was working against them. The audit was blunt: a 42/100 SEO health score, a homepage with 30 words and no H1, 94% of backlinks dead (386 of 411), 29 render-blocking scripts, and branding still showing the old "Q Homes NC" name. The big-builder sites (Lennar, DR Horton, Pulte) were outranking them on every non-branded search, and AI-search queries for the brand had grown 7x in six months with nothing built to capture them. Underneath the marketing problem was an operations problem: the owner-operator was running sales and the business at the same time, leads were split across Podium and Brevity, the team couldn't change a word or a photo without calling a developer, and follow-up that should take a minute was taking a day. They didn't have an "AI problem" — they had a site and a back office that couldn't keep up with the company.
What we built
The system we put in.
Rhize rebuilt glenwoodhomes.com (and the sister brand cptriangle.com) as one owned platform, not a pile of plugins — a Next.js 15 / React 19 Turborepo monorepo on Sanity v4, with Sanity set up as the single source of truth so the team finally edits everything themselves (visual, click-the-page editing — communities, floor plans, blog, navigation) without a developer in the loop. On top of that: live MLS "Available Homes" wired to the Doorify/IDX feed with full listing compliance; construction milestones syncing from their MarkSystems (ECI) build system so pricing and availability stay current without re-keying; "Gwen," an AI webchat that answers buyer questions 24/7 off the site's own content; and every form, chat, and landing-page inquiry dropping straight into GoHighLevel — which replaced both Podium and Brevity — with per-community pipelines and automated follow-up. The foundation was built to be found on Google and by AI assistants (clean titles, sitemaps, JSON-LD structured data, an AEO/FAQ pipeline), with consent-gated GA4/PostHog/Meta analytics and Sentry error monitoring, and a homebuyer portal (Clerk auth) rolling out in phases. The whole thing was built mock-first and test-covered (Vitest, Playwright, MSW) so it ships reliably. Commercially it's a fractional-CTO-style retainer: one monthly fee that folds the full rebuild in at no separate invoice, with n8n as the orchestration layer tying CRM, listings, and construction data together so the system gets smarter the longer it runs.
The numbers
What changed, measured.
“We were paying for tools we couldn't connect and a website we couldn't touch. Now my team updates a community page in two minutes, every lead shows up in one place, and the chat answers buyers at midnight. It finally runs like a real business instead of running through me.”
Operations lead, Glenwood Homes (illustrative)
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