About Rhize
Two practitioners. Zero middlemen.
When you work with Rhize, you work with the people who actually build. Not an account manager. Not a project coordinator. Tom and Jim — the two people who scope it, build it, and stay until it works.
The Story
Jim was running his own agency — building websites, driving SEO results, doing the technical work most marketers outsource and don't understand. Tom was running his own shop on the marketing side — strategy, CRM automation, and implementing AI into business operations before most agencies knew what to call it.
They started collaborating on projects. It worked. They kept doing it, for about a year, until it became obvious this was something worth building properly.
The decision to go all-in came from a shared frustration: AI was making it easier than ever to produce mediocre work at scale. Generic content. Cookie-cutter strategies. Automated deliverables with no human judgment behind them. Businesses were getting sold AI — and most of them had nothing to show for it.
Rhize is the answer to that. One person who builds production-grade systems. One person who makes sure they connect to revenue. A shared intolerance for AI dressed up as strategy — and no interest in treating clients like line items.
The Founders
Jim Deola
Founder — Development, AI & SEO
Jim is a full-stack developer who builds high-performance websites, custom AI solutions, and data pipelines that tie directly into business operations. He pairs deep SEO expertise with hands-on AI implementation — from intelligent automation workflows to production-grade integrations that actually work. No templates, no shortcuts. If it doesn't rank and convert, it isn't done.
Tom Cassidy
Co-Founder — Marketing, Automation & AI
Tom's background is in marketing strategy, CRM automation, and AI implementation. His job in every engagement: make sure what gets built actually moves revenue — not just metrics. He's the one asking “what does this do for the business?” before anything ships.
What We Believe
The things we won't compromise on.
01
Implementation is the beginning, not the end.
Most agencies celebrate the launch. We measure success months later, when results show up in your pipeline. We stay in it — training, optimizing, adjusting — until the work actually works.
02
No black boxes. Ever.
We document everything and train your team on how it works. No hidden logic, no lock-in, no 'call us when something breaks.' When we're done, your team runs it — we're not holding anything over your head.
03
AI is a tool. Human judgment is the product.
We use AI to move faster and go deeper. But we don't sell AI as the outcome, and we don't let it replace the thinking. Strategy, quality, and accountability still require a human in the loop.
04
Results live in your revenue, not our reports.
We're not interested in dashboards full of impressions. We track deals closed, revenue earned, and time saved. If we can't connect what we're doing to a business outcome, we shouldn't be doing it.
The name Rhize comes from rhizome — the underground root system where plants grow laterally, interconnected rather than top-down. It's how we think about building businesses that last.
AI that pays for itself.
We work with established businesses ready to stop guessing and start building. We implement AI systems that close pipeline gaps, eliminate manual busywork, and give your team leverage they didn't have before — because systems compound. Campaigns expire.
+200% online sales for South Jersey Blinds. +58.1% search visibility for SJ Glass & Door. Real businesses, real numbers.
Free consultation. No obligation. We'll tell you exactly what we'd do — whether you hire us or not.